Privacy Policy

Effective Date: 01/01/2025

Cephyra (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal information when you use our website, mobile app, and services. By accessing Cephyra, you agree to the terms of this policy.

1. Information We Collect

We may collect the following types of personal information:

a. Information You Provide

  • Name, email, phone number, address

  • Medical history and symptom data

  • Nutrition and lifestyle preferences

  • Payment and billing details

  • Account login credentials

  • Communications with our team

b. Health Data

  • Biomarker data from at-home blood tests

  • Coaching and progress notes

  • Meal preferences and activity feedback

  • Device usage (e.g., Cephyra Flow or Cephyra Move interaction)

c. Automatically Collected Data

  • Device type, browser, IP address

  • Pages visited, time spent, and app activity

  • Cookies and tracking technologies (see Section 7)

2. How We Use Your Information

We use your information to:

  • Provide and improve our services

  • Personalize your care plans

  • Ship products and deliver meals

  • Schedule appointments and coaching sessions

  • Send updates, tips, and reminders

  • Process payments and manage subscriptions

  • Ensure safety, compliance, and fraud prevention

We never sell your personal information.

3. How We Share Your Information

We only share your information under the following circumstances:

  • With licensed healthcare or wellness professionals involved in your care

  • With third-party service providers (e.g., labs, shipping, analytics) who follow strict confidentiality standards

  • When required by law, court order, or to protect our legal rights

  • With your explicit consent (e.g., sharing results with a personal doctor)

4. Your Rights and Choices

You have the right to:

  • Access or correct your personal information

  • Request deletion of your data (subject to legal retention)

  • Withdraw consent at any time for non-essential data uses

  • Opt out of marketing communications

To exercise your rights, contact: support@cephyra.com

5. Data Security

We use industry-standard encryption and secure servers to protect your information. While no system is 100% secure, we actively monitor and update our safeguards to ensure your data remains protected.

6. Data Retention

We retain your information only for as long as necessary to:

  • Deliver services to you

  • Meet legal, regulatory, or medical obligations

  • Support research or anonymized analysis (only with your consent)

7. Cookies & Tracking

We use cookies and similar technologies to:

  • Improve your experience

  • Remember your preferences

  • Analyze site usage and performance

You can modify cookie settings in your browser or opt out of analytics tools where available.

8. Children’s Privacy

Cephyra is not intended for use by children under 16. We do not knowingly collect personal information from minors without verifiable parental consent.

9. International Users

If you are accessing Cephyra from outside your home country, note that your data may be processed in the country where our servers are located. We comply with applicable international privacy regulations, including GDPR where relevant.

10. Changes to This Policy

We may update this policy as our services evolve. Any changes will be posted on this page and noted by the “Last Updated” date. Your continued use of Cephyra constitutes acceptance of any revised terms.

11. Contact Us

If you have questions, concerns, or requests related to your privacy, reach out to us at:
support@cephyra.com